BMJ
PACKAGING·ISLAND
A cylindrical island stand you can walk all the way around, with a continuous LED band above and a timber-slatted drum below.
Exhibition stand design · fabrication · installation
Don't explain your brand at the fair. Let the stand do it.
Custom stand design, fabrication, installation and support for the duration of the show. One contractor, from drawing to handover.
BASELINE Dekorasyon is an Istanbul-based company that designs, fabricates and installs custom exhibition stands for brands.
01
Quality
Surfaces, joints and lighting are resolved in the workshop. The quality of a stand shows on the first morning, not after the fair closes.
02
Function
A stand is not a sculpture, it is a place of work. The ratio between meeting, display, storage and welcome areas follows the visitor flow.
03
On time
The fair does not move. The production schedule is planned backwards from the build-up window, and parts are assembled before they ship.
Selected work
Like walking the hall.
Every stand with its own record. Material, lighting, layout.
Miilux Protection
OTHER·DOUBLE STOREY
A double-deck defence-industry stand built around a ballistically tested vehicle body.
Spice Kingdom
FOOD·CORNER
An all-timber spice stand with a tree carved in wood rising at its centre.
Visit Qatar
TOURISM·ISLAND
A meeting-led tourism stand built in timber slats beneath a circular suspended fascia.
Peli
FURNITURE·SINGLE STOREY
A showroom layout for a panel manufacturer, where the product itself becomes the surface of the stand.
Egast Group
FOOD·CORNER
A food stand planned around fresh-produce display, built with a suspended oval fascia and arched timber niches.
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The problem
The fair lasts four days. The preparation takes four months.
Approving the budget is not the end of the job; it is where the difficulty starts. The fair authority's approval file, your position in the hall, the height of neighbouring stands, power and rigging applications, how many days the build-up window actually gives you. If each of these goes to a different party, the process stretches. If they go to one, you open on day one ready.
- 01The design was approved internally — the fair authority rejected it
- 02Production was ready; transport was not
- 03The stand went up with nowhere left to hold a meeting
- 04The lighting failed on day one and there was nobody to call
All four are common in this business. None of them is a design problem.
Services
From drawing to dismantling.
Four lines of work, one point of responsibility. We can take over at whichever stage you are at.
- 01
Stand Design
We translate brand identity into three dimensions.
- 02
Stand Production
Production is what closes the gap between the drawing and the real thing.
- 03
Installation & Logistics
The deadline is not negotiable; the fair will not wait for you.
- 04
Events & Showrooms
Brand experience does not end at the fairground.
Process
Planned backwards from the fair date.
The schedule does not run forwards. The build-up window is fixed, and everything else arranges itself around it.
- 01
Brief & Discovery
The first conversation is about what the stand has to do, not what it will look like. The fair, your position on the hall plan, the area and the number of open sides, the budget range, your objective and how many people will work the stand are all settled here. Photographs of your previous stands and where your competitors sit in the same hall come into it too. Anything drawn without this data is guesswork.
- 02
Concept & 3D Design
The layout comes first: where visitors are met, where meetings happen, which surfaces carry product, where storage and catering sit. Once those proportions hold, material, colour and lighting decisions follow and the design becomes a photorealistic 3D render. The render is not there to look good; it is there so the people who cannot walk the stand can approve it. In the same step the design is checked against what can actually be built and against the venue’s technical manual.
- 03
Revision & Approval
The design is worked on and brought down to one approved version. Revisions are taken in rounds: moving on a single consolidated list from your side, rather than on comments arriving one at a time, is what keeps the schedule short. The approved design is then frozen, technical drawings are produced, and the approval file goes to the fair authority ahead of its deadline. For double-decker stands, structural calculations and engineer sign-off are completed here as well.
- 04
Production
The approved project becomes a parts list and a manufacturing schedule, planned backwards from the fair date. Joinery, metalwork, print and lighting run in parallel, each with its own quality check. Wherever it is possible, the stand is assembled in the workshop before it ships — the fairground is not where a mistake should be found. Sharing progress photographs through production is normal practice, and it matters most for brands travelling in from abroad.
- 05
Installation
Parts are loaded in the order they will be installed and go into the hall inside the build-up window set by the organiser. The sequence is fixed: structure, flooring, cladding, graphics, lighting, furniture, cleaning. Power, water and rigging are coordinated with the authority, and its inspections are handled as the build goes up. If a heavy machine or a large exhibit is going in, it enters before the walls close — which makes the delivery date of your product part of the installation plan.
- 06
On-site Support & Dismantling
Through the show days there is a technician you can reach; problems with lighting, power, surfaces or furniture are dealt with the same day. After the fair closes, dismantling happens inside the window the authority gives and the space is handed back — that window is short, and overrunning it carries a charge. Units intended for reuse are set aside and the rest is separated and removed. Photographing the stand during the fair gives you both an archive and the starting data for the next one.
Cost
What decides the price of a stand?
Square metres, storeys, materials, printed area and build-up time. We talk through those five before quoting a figure — because the same floor area can be two completely different jobs.
Industries
Have you worked in my industry?
A hygienic surface at a food fair and a load-bearing floor at a machinery fair are not the same job. Pick your industry and see the work.
Common questions
Asked before anything else.
- What determines the cost of a stand?
- Five things set the cost of a stand: floor area, number of storeys, the complexity of the structure, material quality and the calendar. A price per square metre on its own is misleading — two 50 m² stands, one flat-walled and the other a double-decker with a suspended ceiling, do not take the same work. Veneer, glass, backlit surfaces and bespoke furniture are the items that move the figure fastest. Time left before the fair is part of the price too: a short calendar means overtime and expedited production.
- Rental modular stand or custom build?
- A rental modular stand costs less to get into; a custom build is shaped around the brand and its parts can be used again at later fairs. Modular systems come out of stock, so they go up quickly, but the geometry is only what the system allows: a second storey, a custom ceiling or an unusual form is usually off the table. A custom build needs time for design and fabrication; in return, counters, display cases and storage units built as modules stand up again at the next fair. Modular makes sense for a small space and a one-off appearance, custom for repeat appearances where brand presence is the point.
- Are there costs payable to the organiser on top of the stand?
- Yes. What you pay the stand builder and what you pay the organiser are two separate lines. Floor space, the power connection and its meter, water and waste, hall cleaning, rigging rights, forklift and storage, internet, exhibitor badges and, at most fairs, compulsory insurance are charged at the organiser’s own tariff. These are invoiced to the exhibitor and are usually not inside a stand builder’s price. When you compare quotes, asking which side each item sits on tells you more than comparing a price per square metre.
- What does starting early actually change?
- Starting early lowers the cost and widens what the design can do. Every fair authority has a deadline for the approval file, and the closer you get to it the more expensive changes become — on a double-decker, the time needed for structural calculations and engineer sign-off is the first thing to run out. Decisions taken early spread material procurement across a normal schedule; decisions taken late buy the same work with overtime. Hall position and neighbouring stands are known earlier too, and designing around that information is only possible while there is still time.
Start here
Is your fair date getting close?
Send us your floor plan, your square metres and your date. On the first reply we will tell you plainly what is possible and what will not make it.
Quotes are free and commit you to nothing.