Fairs·Chemicals
BEAUTYISTANBUL Exhibition Stand
BEAUTYISTANBUL – International Exhibition for Cosmetics, Beauty, Hair, Home Care, Private Label, Packaging and Ingredients
BASELINE designs, builds and installs stands at Tüyap Fuar ve Kongre Merkezi for companies exhibiting at BEAUTYISTANBUL.
- Venue
- Tüyap Fuar ve Kongre Merkezi
- Next edition
- 3–5 June 2027
- Frequency
- Annual
- Organiser
- İpekyolu Uluslararası Fuarcılık
- Industry
- Chemicals
Fair information is taken from the organiser's own source; confirm exact dates with the organiser.
Scale
8th edition. 2026 actuals: 1,374 exhibitors from 61 countries, 26,596 total visitors.
International participation
Very heavy — 13,009 international visitors from 167 countries in 2026, roughly half of all attendance. Larger than BeautyEurasia.
Chemicals
What a stand at BEAUTYISTANBUL has to solve
At a chemicals fair the product itself does not go in a display case; the conversation is technical, and the stand is built for that conversation.
- 01Granules, powders and liquids are shown in sealed, stable units; an open container both contaminates the sample and runs into the organiser’s rules.
- 02Bringing anything classed as hazardous into the hall needs permission; which samples can come in, and with what documentation, has to be settled before the design.
- 03Meetings here are long and technical; what is needed is a table people sit at and take notes on, not a counter they stand at.
- 04The volume of datasheets, technical literature and sample kits is high, so storage and a sample preparation area are planned in from the start.
- 05White, clean surfaces suit the sector’s language but mark within four days; corners and edges need hard-wearing detailing.
Venues
Tüyap Fuar ve Kongre Merkezi
Tüyap Fair and Congress Center is a fairground on the European side of Istanbul, west of the city centre, hosting a large share of Turkey’s biggest industrial trade fairs.
- Indoor area
- 120,000 m² across 14 column-free halls
- Net exhibition capacity
- 62,000 m²
- Congress and services centre
- 10,000 m²
- Electrical infrastructure
- 28,800 kVA/h mains, 11,090 kVA/h generator
- Compressed air
- 10 bar pneumatic system
- Parking
- 1,600 covered spaces, 4,500 in total, plus a dedicated area for 25 long vehicles
The halls are column-free
All fourteen halls are column-free. In design terms that removes an effort spent at most fairgrounds: the plan does not have to work around a column, sightlines across an island stand stay open, and a long display wall can run uninterrupted. Even so, column, duct and drain positions on the plot are always confirmed against the hall plan.
Ask the organiser for the height limit
Tüyap does not publish a per-hall maximum stand height on its public pages. That does not mean there is no limit: there is one, and it comes from the technical regulations for the specific fair. The practical consequence is simple — if you are exhibiting at Tüyap, ask the organiser for that edition’s manual before design starts. Assuming a height from a number found online is a mistake that cannot be corrected on build-up day.
Outside the city centre
The venue sits outside the city centre, so both freight and the crew’s daily travel have to be planned around Istanbul traffic. On fairs with a tight build-up window that is a real line in the plan: housing the crew near the site often costs less than a day of lost overtime.
Fairs
BEAUTYISTANBUL: common questions
When and where does BEAUTYISTANBUL take place?
BEAUTYISTANBUL runs from 3–5 June 2027 at Tüyap Fuar ve Kongre Merkezi in İstanbul.
Venue and month belong to the edition rather than to the fair, and both can change from year to year — several fairs on this list have moved venue or slot. Always confirm the dates and the hall against the organiser’s own announcement.
What drives the stand design for BEAUTYISTANBUL?
The design is driven by what the product on show asks of the stand, not by the name of the fair: at a chemicals fair the product itself does not go in a display case; the conversation is technical, and the stand is built for that conversation.
Granules, powders and liquids are shown in sealed, stable units; an open container both contaminates the sample and runs into the organiser’s rules.
What should you watch for when building a stand at Tüyap Fuar ve Kongre Merkezi?
All fourteen Tüyap halls are column-free, so the plan never has to work around a column; on the other hand Tüyap does not publish a maximum stand height publicly, so the binding figure has to come from the organiser’s technical manual for that specific fair.
All fourteen halls are column-free. In design terms that removes an effort spent at most fairgrounds: the plan does not have to work around a column, sightlines across an island stand stay open, and a long display wall can run uninterrupted. Even so, column, duct and drain positions on the plot are always confirmed against the hall plan.
When should preparation for a stand at BEAUTYISTANBUL start?
Preparation is planned backwards from the organiser’s deadlines rather than from the fair dates: the day the stand drawings go in for approval, the day the power and rigging applications close, and the hour the build-up window opens. For this fair the fixed point is 3–5 June 2027, and the schedule is built back from there.
At quotation stage we need four things: the plot number and hall, the plot dimensions, the plot type (island, corner, in-line or peninsula) and the organiser’s technical manual for that edition. If the plot has not been allocated yet, design starts from the most restrictive assumption and is updated once the allocation arrives.
Who approves the stand drawings for BEAUTYISTANBUL?
The stand drawings are approved by the fair authority — that is, the organiser, which for this fair is İpekyolu Uluslararası Fuarcılık. Approval comes before build-up, and we prepare and submit the file as the contractor.
The file generally contains dimensioned plans and elevations, heights, the materials used and their fire classification, and the electrical load list — plus structural calculations and engineer sign-off where there is a second storey or any rigging. Deviating from the approved drawing on site can end in an instruction to dismantle.
Fairs
Other fairs in Chemicals
Fairs in the same industry that have a preparation page. What the industry asks of a stand applies at these too.
Start here
Looking for a stand at BEAUTYISTANBUL?
Send us your floor plan, your square metres and your date. On the first reply we will tell you plainly what is possible and what will not make it.
Quotes are free and commit you to nothing.